http://www.forbes.com/sites/datafreaks/2015/03/12/brands-take-a-stand-when-speaking-up-about-controversial-issues-hurts-or-helps-business/
I read an interesting article on Forbes that described how the way a company takes a stance on an issue has affects on who shops there. For example, if the CEO says s/he is against gun control, but you are for it, you feel less inclined to shop there. I am fascinated by this because I am a business major and I, especially, want to focus on marketing.
Do brands affect where you buy?
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